Along the “Königsallee” every year selected stores open their doors for shooping enthusiasts up to midnight. The Vogue always knows what’s “hot” at first and the fashion stores in Düsseldorf – especially the Jades are acting in this international trend league. Due to this fact the Jades was the perfect partner for Newsha to combine the newest fashion trends with the professional tips of our Newsha education team.
Between the It-pieces and limited editions of designer like Balmain, Isabel Marant and Sportswear, brands like True Religion, J Brand, Citizens of Humanity and Juicy Couture, Clean Chic form Stella McCartney, Neil Barrett or The Row and Rockstar-Outfils from Thomas Wylde and Jaded by Knight, Newsha represents itself with a very stylish lounge area.
Models, Fashionistas and fans of the Vogue magazine turned the night into an exciting late summer event. They all have been interested in new hair care trends, which our partner salons in Düsseldorf are offering – for example the professional Newsha treatments like Colorwatch System, Rescue System and our newest Straightening System! In a very special atmosphere with sound from a DJ, the Newsha team made a lot of women very happy because of their sensational hairstylings. The Newsha fan base in Düsseldorf, for sure has been enlarged about 100% during this special night. As a gift from Newsha, all people who visited the Jades store had the possibility to get a special voucher.